![]() ![]() ![]() The movement in the Intra-Matic Dress is the ETA 2892-A2, which has been through several versions since it came out in 1975 as the 2892 – it's probably not as widely known as it could be that it is, at 3.6mm, a movement flat enough that when it was introduced, ETA boasted that it was the flattest in the world to be produced on an industrial scale. I mention the history because one possible first reaction to the Intra-Matic Dress is that it should have been hand-wound, but then, of course, it would not be an Intra-Matic. I'd have loved to be in the pitch meeting for that campaign. The movement was used in Hamilton's Thin-O-Matic line – if you read Russell and Davis, you will be treated to an advertisement which is intended to reassure the male client who may think a thin watch insufficiently masculine the model is scowling at the camera, whilst wearing a gold Thin-O-Matic and brandishing, of all things, a 9mm Luger Parabellum, for some reason. It can be rectangular, square, or round, although round generally makes for a slightly more classic look, and the dial should be relatively simple – applied markers should be small or not present at all, a seconds hand is allowable but not required, and a date window, if present, should be small and well-integrated into rest of the design, so as not to call undue attention to itself.Īs the Shop listing mentions, the term "Intra-Matic" originally referred to a movement – the Hamilton-Buren Intramatic was a microrotor caliber, with the original design patented by Uhrenfabrik Büren A.G in 1954, and in production by 1957 (there is an excellent and very detailed history of the Intra-Matic caliber, complete with a full tear-down and technical analysis, by John Davis and Terry Russell, from 2001, on ). For a watch, this usually means something on the smaller side – I would say, 40mm or less, although the size is the parameter probably most open to variation as what looks well on a smaller person will look out of proportion on a taller and larger person, and vice versa. ![]() What sounds like a train wreck was actually a sartorial triumph in person. I remember going up in an elevator at Brooks Brothers many years ago with a gentleman at least six-foot-two or three, wearing a suit in a large purple windowpane check, a shirt with a club collar and gold stickpin, and a tie at least three inches wide, hand-painted with a portrait of his terrier. Here again, the general idea is for the watch to be on a continuum with the impression of seriousness, solidity, and trustworthiness which a classic business formal code generally represents (although this varies with the setting. "Dress watch," therefore, is probably most generally and most widely understood to be a watch suitable for a business formal dress code. ![]()
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